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February 21st 2012

IFMGA and Tribevine into co-operation

International Federation of Mountain Guide Associations (IFMGA) and sports and outdoor gear information focused have signed a partnership pre-agreement. The partnership will enable IFMGA to for instance help to improve the guiding standards and training in emerging countries such as Kyrgyzstan and Nepal. For Tribevine, it strengthens its position as a leading mountain gear information source in the world.

"For us it is extremely important that our partners share our values. Tribevine does that." said Hermann Biner, President of IFMGA "In addition to valuable resources, the co-operation provides, several other benefits, for instance visibility for our qualified guides.", he continued.

In total, the partnership is potentially worth of up to 210 000€ for IFMGA and will last up to three years. In addition to financial resources the parties aim to organize mountain safety focused events twice a year. Furthermore the partnership will secure special visibility for qualified mountain guides within Tribevine system, thus enforcing the guiding quality standards related goals of IFMGA.

"IFMGA is the head organization of the most prestigious outdoor professionals in the world." said Juho Risku, CEO of Tribevine, Inc. "It's a perfect match. The co-operation will bring the accumulated gear knowledge of these people to the fingertips of rest of the world while improving the mountain safety, as well as helping the current and future guides especially in developing parts of the world.", he added.

Tribevine expects that the co-operation will bring in a significant portion of the world's' mountain guides into service, thus improving the quality and quantity of information in the service. This will help Tribevine users to find and select better, safer and higher quality gear for them and will advance Tribevine further ahead of the competition in the area.

The final partnership agreement is still subject to official decision making processes of both organizations. It is expected to be signed in next few months.

Download this press release as a PDF file in: English | Finnish | Spanish

Media contacts

Juho Risku, CEO, Tribevine, Inc.
Phone: +358 40 5574004, Skype: juho.risku

Armin Oehrli, Secretary, IFMGA
Phone: +41 33 7445477


The International Federation of Mountain Guide Associations (IFMGA) is a world-wide association, founded by guides from Austria, France, Switzerland and Italy in 1965. It currently brings together the mountain guide associations from more than 20 countries in Europe, Asia, Oceania as well as North and South America, representing a total of almost 6000 guides. The aim of the association is to maintain close ties between the guides and to harmonize the work regulations which govern the profession; to ensure better safety for clients; and to facilitate the ability of mountain guides to work abroad, on mountains all over the globe. IFMGA is also known as Internationale Vereinigung Der Bergführerverbände (IVBV) and Union Internationale Des Associations De Guide De Montagne (UIAGM).

About Tribevine

Tribevine is a crowdsourcing web service that is focused on sports- and outdoor product information. provides breadth and depth of information never seen before, thus enabling end-users to single out the best possible outdoor and sports product for themselves faster. The service functions on a crowd sourcing principle; the combined information from sources, such as brand owners and web stores, is refined by the expert community. The goal of the service is to combine the experiences of the most knowledgeable individuals around the globe and bring it to millions of users worldwide, thus helping the end-users to select the exactly right products for themselves.

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